Apparently this letter is legitimate, written to the New York Times, who never acknowledged or published it - huh...
snopes.com: An Open Letter to President Obama - Lou Pritchett
Thursday, July 15, 2010
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Scott Hendison is a former Portland computer store retailer that built a local on-site service business through Pay Per click and organic search engine optimization. In 2003, he started focusing exclusively on search marketing, and today still has this old Blogger blog even though everyone knows he prefers WordPress ;)